Today we’re looking at local SEO strategies that your agency should be implementing for your agency clients. With competition for search visibility stronger than ever, you need to be on top of on-site SEO, managing local listings, citation building, plus a host of other techniques. But with Google and the other search engines frequently updating their algorithms, what does it take to secure top search placement for your clients? Let’s explore the main elements of a new local SEO campaign.
6 Foundational Local SEO Strategies for Your New Agency Client
Your new agency client might be a startup with no search profile or an established business with a faltering SEO strategy (caused by lack of management or prior agency neglect). In either case, to help your local business client show up high in search results and even Google Maps, you’ll want a solid foundation built on experience, expertise, authoritativeness and trustworthiness. When it comes to local SEO strategies for businesses, establishing that foundation is imperative.
1. Research Local Keywords
The first stage of your local SEO campaign is to identify target keywords. For most local business clients, your focus will be on search terms related to the business or the services. Within these categories you have foundational keywords (the primary, high-volume terms), and long-tail keywords (secondary terms with lower volume and high intent).
2. On-Page Optimization Is Crucial
The home page, service pages and blog posts can all include primary keywords, supplementary terms and locations, but make sure to avoid keyword stuffing. Fortunately you can optimize pages without sacrificing the user experience. For example, including a location and service in the title tag, meta description and H1 tag signals to readers that your content is relevant to their needs. Internal linking and image alt text can also improve the site’s visibility for local searches.
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