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How to Reduce the Risk of Bad Data From Google Auto-Updates

How to Reduce the Risk of Bad Data From Google Auto-Updates

Today we’re focusing on reducing the risk of bad data from Google’s new machine learning auto-updates.

Google Will Start Predicting Business Hours Using AI and Machine Learning

As a refresher, Google recently shared how they will begin using their AI and machine learning to update the business hours for local businesses on their Google Business Profiles (GBP). Yes, a self-updating map is here.

So this is just a small update, right? Absolutely not, as according to Google there will be an estimated 20 million businesses due to see their business hours automatically adjusted within the next six months.

Mike Blumenthal addressed this last week on the Local U podcast, sharing tips on how businesses can prevent Google’s AI from making these updates.

Best Ways to Avoid Google’s Automated Updates on a Google Business Profile

  1. Make sure the business hours are correct on the business’ website.
  2. Keep the hours updated on the GBP, including times when the business will be closed for holidays.
  3. Ensure citations and directory listings on other sites have the correct business information and business hours.

Visit Advice Local to [read more].

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She loves to share her knowledge. This includes how-to’s and tips & tricks to improve local search visibility. Here’s the latest resource that you are sure to appreciate.
Applying E-A-T to a Google Business Profile
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Download Bernie’s latest guide that will walk you through the importance of EAT, how to apply EAT to a business’ GBP, tips on building expertise, authoritativeness and trustworthiness.
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