For those of you that follow local search closely, you might have run across this jewel of a study from Joy Hawkins. She did a study comparing Google My Business (GMB) Insights data to Google Search Console data. Joy outlines quite a few discrepancies – and the very specific reasons for it. I recommend you check it out.
Using Google My Business Insights Data to Plan Your Local SEO Strategy
How often do you dig into your clients’ search console data and then shift your local SEO strategy based on the information you uncover? Today we want to challenge you to also look into their GMB Insights data when making these decisions.
Visit Advice Local to [read more].