This week we’re looking at prominence, and how it can help businesses get greater visibility in Google’s local pack.
The Key Ranking Factors for the Local Pack
A quick refresher – local search listings are primarily determined by three ranking factors.
- Relevance – How applicable a listing is believed to be to a user’s search intent.
- Proximity – The distance between the searcher and the business location.
- Prominence – Positive brand recognition corresponding to Google EAT factors.
So, if listings further down in maps have a greater number of reviews than others in more prominent positions, it could imply that a local pack listing within the top three positions is less important than previously thought. However, a deeper analysis of the study showed more complicated factors at work, and we’re looking forward to seeing the complete SOCi study.
Visit Advice Local to [read more].