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These Key Factors Can Influence the Local Pack in Many Ways

This week we’re looking at prominence, and how it can help businesses get greater visibility in Google’s local pack.

The Key Ranking Factors for the Local Pack

A quick refresher – local search listings are primarily determined by three ranking factors.

Relevance – How applicable a listing is believed to be to a user’s search intent.
Proximity – The distance between the searcher and the business location.
Prominence – Positive brand recognition corresponding to Google EAT factors.

So, if listings further down in maps have a greater number of reviews than others in more prominent positions, it could imply that a local pack listing within the top three positions is less important than previously thought. However, a deeper analysis of the study showed more complicated factors at work, and we’re looking forward to seeing the complete SOCi study.

Visit Advice Local to [read more].

Bernie Never Wants Anyone to Leave Empty-Handed

She loves to share her knowledge. This includes how-to’s and tips & tricks to improve local search visibility. Here’s the latest resource that you are sure to appreciate.

Applying E-A-T to a Google Business Profile

You Too Can Rule the Web

Download Bernie’s latest guide that will walk you through the importance of EAT, how to apply EAT to a business’ GBP, tips on building expertise, authoritativeness and trustworthiness.

Plus, get a peek into Advice Local’s dashboard and their Google Authority Score.

P.S. Yes, you’ll be redirected to Advice Local. All Bernie’s amazing guides are housed there.