Consumers are looking for brands and businesses they can trust online. Having optimized business listings that provide them with the information they want and need is one of the best ways to reach consumers.
Research tells us this about consumers:
- 82% conduct local searches when trying to find a local business
- 65% search for more information online than just a few years ago
- 63% lose trust in a brand if they get lost en route
- 73% lose trust in a brand when a business has incorrect listings
What is the takeaway from this? Businesses and brands have the answers consumers are looking for when they use search engines. Making sure they find your business when searching is important, so keep reading to learn how. Visit Neustar to [read more].
