Last week we discussed expanding a business’ local search visibility beyond Google. Well, with the announcement that businesses with a Professional Account on Twitter now have a location spotlight feature, the timing couldn’t have been better.
Location Spotlight for Professionals on Twitter
When a business switches to a Professional Account, it can build its presence and authenticity on Twitter. The information a business can feature includes the following.
- Business location – Followers can select a small map to view the location in their default map app.
- Opening hours – Businesses can list their opening days and times.
- Contact information – Businesses can add contact information, including phone calls, text messages, Twitter direct messages or email.
Local Queries Accounting for Big Proportion of Keywords
Over at Near Media, Greg Sterling had a number of useful updates for digital marketers. Starting with an analysis of the top 1,000 keywords, a substantial 34% were found to be local queries. This means that around one-third of desktop search queries have local intent, while the number for mobile is higher.
Of these local searches, some used the “near me” search query, while others were focused on brand names with physical locations. This is further proof (if it’s even needed) that consumers are seeking out geographically-relevant businesses that can meet their immediate needs.
Visit Advice Local to [read more].
