As a local marketer, you know how important it is that your local business customers have a stellar online presence. Near me and local is even more local than you may think.
The Near Me Qualifier Is Here to Stay
Back in 2017 Think With Google revealed that “over the last two years, searches for local places without the qualifier ‘near me’ have grown 150%, faster than comparable searches that do not include ‘near me’.” This means consumers are not only expecting to see results for businesses closest to their location, it’s exactly what they want to see.
Near Me Goes Hyperlocal
Let’s fast-forward to the present day. Near me is narrowing results down to the neighborhood level in some cases. On Nextdoor for example, users are actually required to enter their address, and the neighborhood is provided based on that address. Their users are prompted to add a recommendation and from there, they are prompted to search for a business.
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