Today we’re turning our attention to data aggregators, and how your local clients can benefit from using them.
A Data Aggregator Refresher
As a local marketer, hopefully, you are well aware of the power of citations for businesses. We have actually talked with you about the value of data aggregators before. Key business data – name, address, and phone number (NAP) – is an integral part of a local SEO strategy, assisting both search engines and their users. But what’s the most efficient way of syndicating this NAP data? The answer is through data aggregators.
How Can You Submit a Business to Data Aggregators?
While you can submit a business to the data aggregators directly, it’s not the easiest approach. The most simple option is to partner with a listing management service like us. By centralizing your submissions into a single dashboard, you can create and maintain listings with the data aggregators, along with other directories and mapping apps that the data aggregators will not reach.
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