Last week we looked at the big news that Google My Business has been rebranded as Google Business Profile. We shared exactly how to make sure your local business customers get found in Google’s local pack and maps. This week we’ve got a little more on this development, along with a whole lot more on listing management.
Does Listing Management Really Make a Difference to Visibility in Search & Maps?
As Google and the other platforms continue to improve their services, other SEO strategies inevitably lose potency, or do they? It is natural to question how much an agency should prioritize citations for local clients.
Well, a recent Moz study seems to make the case pretty clear – directory citations are essential. A total of 6,000 small businesses and enterprises were tracked over 13 months. Comparisons were made between businesses on the big four platforms (Google My Business, Facebook, Apple Maps, and Bing) and those listed on the big four along with 10 or more other directories.
Visit Advice Local to [read more].