When it comes to local search ranking factors, few things are as critical as a Google Business Profile (GBP). Naturally, claiming a GBP and local listing management are the first tasks most agencies complete when onboarding a new local SEO client. But how do you effectively communicate the significance of GBP ownership to your clients and what are the risks of not claiming a listing?
Why Claiming Ownership of a Google Business Profile Matters
There’s a good reason SEO experts stress the importance of an up-to-date Google Business Profile. Without claiming and optimizing a local business listing, the chances of a prominent local pack and Google Maps position are severely reduced. And when we talk about local businesses, this goes for every type of organization with an online presence – from brick-and-mortar retail stores to schools, libraries and community centers.
There are many reasons why every organization needs to claim ownership of a Google Business Profile.
- Manage Business Information – Claiming a GBP lets you update name, address and phone number (NAP) details, opening hours and a range of other elements.
- Prevent Bad Data – Unclaimed listings may feature incorrect or outdated information that misleads customers and damages SEO credibility.
- Engage With Customers – From responding to reviews to answering questions, a GBP is an ideal hub for customer interaction.
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