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Using EAT to Improve Local Visibility in Organic Search and Maps

Using EAT to Improve Local Visibility in Organic Search and Maps
Recently, we’ve seen Google provide a wealth of options for local businesses to reach highly targeted audiences. Previously, we talked about Google My Business attributes and a focus on hyperlocal search. Now, we’ll be looking into EAT (expertise, authoritativeness, and trustworthiness) and structured data as a means for earning the all-important featured snippet.

Local Business Websites Don’t Need to Fear Zero-Click Searches

It can be tempting to think of zero-click searches as a barrier to business website traffic. In reality, this doesn’t have to be the case. Businesses can actually win with zero-click searches if they take the right approach.

Similarly, when Google displays a Google My Business (GMB) listing instead of the business’ website, your clients are faced with the same challenges as a zero-click search. However, getting a placement in the local map of Google Maps is highly beneficial to businesses.

Visit Advice Local to [read more].

Bernie Never Wants Anyone to Leave Empty-Handed

She loves to share her knowledge. This includes how-to’s and tips & tricks to improve local search visibility. Here’s the latest resource that you are sure to appreciate.
Applying E-A-T to a Google Business Profile
You Too Can Rule the Web
Download Bernie’s latest guide that will walk you through the importance of EAT, how to apply EAT to a business’ GBP, tips on building expertise, authoritativeness and trustworthiness.
Plus, get a peek into Advice Local’s dashboard and their Google Authority Score.
P.S. Yes, you’ll be redirected to Advice Local. All Bernie’s amazing guides are housed there.

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