Managing local business listings at scale is a challenge for digital agencies and marketers supporting SMBs and multi-location brands. Maintaining accurate, consistent information across hundreds of directories, search engines and platforms requires robust local SEO software customized for the needs of channel partners. So, how can you meet client expectations without building these tools yourself? The answer is to partner with a technology company that offers an enterprise solution for comprehensive listing management.
Why Enterprise Solutions Matter for Brand Listing Management
Before looking at the tools and services available for Advice Local’s partners, it’s important to understand why enterprise solutions are so crucial for channel partners working to manage business listings for brands.
A successful large-scale listing management project involves creating, optimizing and managing listings covering hundreds of platforms. To perform this task across multiple locations for many brands requires significant data handling and integrated systems.
Additionally, while multi-location brands may require consistency across every site, Google has shifted to prioritizing the hyperlocal experience. Consequently, effective enterprise solutions must be flexible enough to maintain brand consistency while allowing for location-specific optimizations that increase local relevance.
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