We know that as an agency or local marketer, you understand exactly what local listing management is. Yet it’s one of those topics that can be hard to explain to your customer when they ask, “Just what is local listing management?” So today, I would like to help you better explain this important subject and sell listing management services to your local business customers.
What Is Listing Management?
Local listing management is the management of a business’ data on the internet. This data consists of the business’ name, address and phone number (NAP) in most cases.
Other types of data can be included within a local business listing, like a link to the business’ website, days and hours of operation, the primary and secondary business categories, products & services the business offers, payment methods they accept, and additional attributes such as wheelchair accessible, if they offer free WiFi, and so on. NAP is the primary information – this other data is secondary.
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