As businesses increasingly recognize the benefits of the Google Business Profile (GBP), leveraging all available features is crucial. Our agency relies on a variety of resources to help a business stand out from the competition. We will optimize images, use insights from our GBP tool for local search, choose the best categories and more. While selecting the right business categories might seem rather straightforward, there is significant potential for missteps. Knowing this, what do you need to understand about category selection?
Understanding Google Business Profile Categories for Businesses
GBP categories are labels you assign to a business to describe what it is, as well as its services or products. These categories help Google understand the nature of the business so that customers are connected with the business when searching for relevant products or services.
When setting up a GBP for a business you first select one primary category. This category should be the most representative of its main activity. This primary category has the strongest influence on Google Search and Maps presence. You may also choose up to nine additional categories, and they must represent the core business appropriately.
Why Is Setting the Correct Google Business Profile Categories Important?
Category selection alone does not determine whether a business appears in Google Map results, but does contribute greatly to overall visibility.
- Improves Visibility – Accurately chosen categories enhance the visibility of businesses in relevant Google searches and Maps results, helping reach the right audience.
- Increases Relevance – Google determines local ranking using relevance, distance and prominence. Proper categorization ensures you hit the first of these metrics.
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