We always like to kick off each year with landing a solid foundation for location businesses, and that’s why we want to talk about the importance of creating business listings for the local businesses you represent this week.
Business Listings Are Essential
Yes, we are back on the bandwagon about local business listings. Why, you ask? Well, they are important – pay attention and we’ll outline just how important.
While surveys like the 2021 Local Search Ranking Factors indicate that citations are not as influential as other SEO factors, they play an essential role in the Local Search Ecosystem.
We’ve discussed business listings – also referred to often as citations – on the regular. Our results, along with the results of our clients, only back up the importance of citations as an SEO signal.
While Google isn’t as dependent on citations to establish a business’ trust and authority, search engines Bing, DuckDuckGo, Brave, and other data sources depend on them.
Visit Advice Local to [read more].
