Previously we looked at recession-proof local marketing strategies during a difficult economic period. Now, we’ll examine the topic of voice search.
Voice Search Is as Important as Ever for Marketers and Agencies
We kicked off 2022 with a discussion of why voice search optimization is so important for the coming year. And now that half the year is already past, it’s a great time to revisit this topic.
Have you noticed that voice search isn’t the big talking point it once was? While it may not be a frequent trending topic among digital marketers, today it’s actually more significant than ever.
Data published by Marketing Charts from Comscore indicates that 48% of U.S. internet users own at least one smart speaker device. When you compare this number to the 37% ownership rate in August 2020 and the 28% in August 2019, its rapid growth is abundantly clear.
Of course, you probably don’t need any data to know that voice search is everywhere now. From voice assistants and navigation apps to smart TVs and streaming services, voice recognition and voice-activated products are ever-present fixtures in our homes.
Getting Found on Voice Search Platforms
While the technology may have caught on, many local businesses have been a bit slow in taking advantage of the growing opportunities. Here at Advice Local, we actually developed the first-of-its-kind Voice Search Readiness Test to help local marketers and agencies identify whether a brand is “ready” for voice assistants. The tool uses a unique algorithm to identify voice search presence on the directories and data sources that voice assistants trust.
Visit Advice Local to [read more].
