You know the importance of local business citations and how reputable listing management services help agencies to get clients to rank high in search. However, there is a specific citation that’s often overlooked, and that is mapping apps. These are important because they help patrons get to the right locations and contact the appropriate businesses when they click to call. Clients can rank well, but if their map data is bad it will absolutely cost them business.
Citations come from more than one directory pipeline or Google Business Profile (GBP). Today I’ll be discussing why maps and GPS are forgotten, and how to take control of this data point successfully.
What Counts as a Mapping App Local Citation?
Before we get too far into it, let’s look at what counts as a mapping app citation. As you know, a citation is created when a business’ NAP (name, address, phone number) data shows up online. These citations affect client businesses and must be managed, and it’s similar on maps.
Garmin, Waze, Apple Maps, Bing Maps, GPS & navigational systems, in-vehicle maps, voice assistants (and more!) all pull from multiple data sources to create these mapping app citations. What data populates for your clients on these geographic citations? Map citations are crucial to conversions. They are used when a purchase, site or office visit is imminent. This is one of the reasons to seriously consider if automating citations is the right move for your agency.
What Is the Value of Mapping Apps and Citation Management?
Maps should be a priority, not a backburner project. Managing geographic citations is just as important as the work you do to get businesses to rank and be ready for answer engines and AI search.
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