Many agencies offer listing management services, but how they package them affects how much revenue they bring in. Some agencies bundle them into a local SEO package. Others sell them as an add-on or a standalone service. So should listing management be part of your SEO package, or will it earn more on its own?
Add Recurring Revenue With Listing Management
Listing management gives agencies another recurring service to sell alongside SEO, web development and content marketing. For a business to maintain trust and visibility, listings need consistent monitoring and updates. This gives clients a good reason to keep paying each month. By partnering with a listing management company, you can raise the monthly value of an account without taking on additional fulfillment.
Include Business Listing Management in Local SEO
Bundling listing management with local SEO is a natural fit, as both services help businesses appear in local search. Agencies can make their packages more appealing by building a more complete offer that incorporates Google Business Profile work, website content and data analytics.
A bundled approach lets clients purchase a single service, which can make the offer easier to explain to anyone unfamiliar with the benefits of listing management. This model works well for agencies that already sell local SEO services and want something to increase the value of the offer.
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