Clients who invest in listing management services want to know how their local presence is changing, and with automated reports, agencies can show them precise metrics. From the first snapshot through each month of ongoing management, Advice Local’s reporting clearly demonstrates the value of the service. Here’s a closer look at what effective listing reports should include.
Establish a Baseline for Listing Management
Advice Local’s reporting starts with the Baseline Report. This captures what a client’s local presence looks like when an agency first takes on their listings. The Baseline Report covers a lot of ground, including listing presence, directory coverage, data aggregator status, mapping sources, and whether the business name, address and phone number are consistent from one platform to the next.
This report also makes it easier to see what needs work first. Agencies can immediately identify missing listings, outdated details and gaps in directory coverage, proving the value they can deliver right from the start. With this information on record, both the agency and the client have a defined starting point to compare against in future reports.
Use Monthly Listing Reports to Track Local Visibility
The Monthly Progress Report builds on the baseline with a fresh look at the client’s listings every month. Each new report shows how the business appears across major local platforms, directories, data aggregators and mapping sources. With a score and status for each, agencies and their clients can quickly compare current results with the baseline.
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