The Omni-Channel Experience is All About the Data
Bernadette Coleman
May 24, 2018
Can you believe some businesses (and some brands) are still operating like they are in the dark ages? Some local, small businesses still believe a
Author: Bernadette Coleman
Bernadette Coleman
Read the latest local SEO, search & content-related articles from Bernadette Coleman, the #QueenofLocalSEO. You'll discover cutting-edge digital marketing tips & local search strategies along the way.
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The 411 on How to SEO a Local Business Website for the Mobile-First Index
Bernadette Coleman
May 22, 2018
Mobile optimization is serious business. In the past, it was all about having a website that performed well on desktop and placed high in SERPs.
What is Google’s Mobile-First Index and How Can a Business Prepare for It?
Bernadette Coleman
May 17, 2018
Site owners checking their web stats can’t have failed to notice the growth in mobile traffic over the last few years. Where mobile once made
The Google My Business Description is Back: It’s Time to Update Those GMB Listings
Bernadette Coleman
May 15, 2018
Google is a behemoth when it comes to, well, just about everything, honestly. From algorithms and pay-per-click to video, they seem to be the guiding
Building Trust in 2018: 7 Trust Factors for Improving Search Results Placement
Bernadette Coleman
April 26, 2018
Search algorithms are so complex that it is impossible to focus on just one or two elements when developing an SEO strategy. To place across
Back to the Basics: Fine Tuning an SEO Strategy for Businesses
Bernadette Coleman
April 19, 2018
Last time I was here, I shared about the basics of an SEO strategy for a new business’ website. We first explored how an effective
Common Citation Complications – Brands Have Bad Data Problems, Too
Bernadette Coleman
April 17, 2018
Although it may seem that I am only referring to local, small business when I speak of bad data issues, the reality is that brands
Back to the Basics: Developing an SEO Strategy for Businesses
Bernadette Coleman
April 12, 2018
As you well know, search engine optimization (SEO) is a crucial component of a local business’ digital marketing strategy. Really, no matter the type of
The Web is Evolving and So are Consumers
Bernadette Coleman
April 10, 2018
Are you evolving, too? What about the businesses you represent? These are two simple questions that mean the difference between a business placing on the
The DIY SEO Audit: Next Steps for Beating Out the Local Competition Online
Bernadette Coleman
April 5, 2018
I’ve enjoyed working through this DIY Audit series with you, but like all good things, it has to come to an end. We started this journey
The Omni-Channel Experience is All About the Data
Bernadette Coleman
May 24, 2018
Can you believe some businesses (and some brands) are still operating like they are in the dark ages? Some local, small businesses still believe a
The 411 on How to SEO a Local Business Website for the Mobile-First Index
Bernadette Coleman
May 22, 2018
Mobile optimization is serious business. In the past, it was all about having a website that performed well on desktop and placed high in SERPs.
What is Google’s Mobile-First Index and How Can a Business Prepare for It?
Bernadette Coleman
May 17, 2018
Site owners checking their web stats can’t have failed to notice the growth in mobile traffic over the last few years. Where mobile once made
The Google My Business Description is Back: It’s Time to Update Those GMB Listings
Bernadette Coleman
May 15, 2018
Google is a behemoth when it comes to, well, just about everything, honestly. From algorithms and pay-per-click to video, they seem to be the guiding
Building Trust in 2018: 7 Trust Factors for Improving Search Results Placement
Bernadette Coleman
April 26, 2018
Search algorithms are so complex that it is impossible to focus on just one or two elements when developing an SEO strategy. To place across
Back to the Basics: Fine Tuning an SEO Strategy for Businesses
Bernadette Coleman
April 19, 2018
Last time I was here, I shared about the basics of an SEO strategy for a new business’ website. We first explored how an effective
Common Citation Complications – Brands Have Bad Data Problems, Too
Bernadette Coleman
April 17, 2018
Although it may seem that I am only referring to local, small business when I speak of bad data issues, the reality is that brands
Back to the Basics: Developing an SEO Strategy for Businesses
Bernadette Coleman
April 12, 2018
As you well know, search engine optimization (SEO) is a crucial component of a local business’ digital marketing strategy. Really, no matter the type of
The Web is Evolving and So are Consumers
Bernadette Coleman
April 10, 2018
Are you evolving, too? What about the businesses you represent? These are two simple questions that mean the difference between a business placing on the
The DIY SEO Audit: Next Steps for Beating Out the Local Competition Online
Bernadette Coleman
April 5, 2018
I’ve enjoyed working through this DIY Audit series with you, but like all good things, it has to come to an end. We started this journey
Bernie Never Wants Anyone to Leave Empty-Handed
She loves to share her knowledge. This includes how-to’s and tips & tricks to improve local search visibility. Here’s the latest resource that you are sure to appreciate.
Applying E-A-T to a Google Business Profile
You Too Can Rule the Web
Download Bernie’s latest guide that will walk you through the importance of EAT, how to apply EAT to a business’ GBP, tips on building expertise, authoritativeness and trustworthiness.
Plus, get a peek into Advice Local’s dashboard and their Google Authority Score.
P.S. Yes, you’ll be redirected to Advice Local. All Bernie’s amazing guides are housed there.
