Adding local listing management to your agency’s services can bring in steady recurring revenue. But whether it turns a profit depends on how you price it. Charge too little, and your team’s time can cost more than the service brings in. Charge too much, and clients can easily find a cheaper option. The factors below can help you find a price that works.
Choose How to Sell Listing Management Services
The first thing to consider is exactly how the agency plans to sell listing management to clients. The options typically break down into selling listing management as a bundled service with SEO, as an add-on, or as a standalone product. While the bundled service will be included within a larger monthly retainer, agencies can still assign it a price internally. For an add-on service, the price will need to make sense for existing clients. A standalone option needs to provide value without the support of the SEO package.
Review Your Listing Management Costs, Margin and Market
Before setting the client price, agencies should establish the fulfillment cost. It’s important to also consider any discounts or wholesale pricing available for high-volume accounts. Once all costs have been factored in, agencies can decide the margin the service should produce.
Researching competitors will help this process as long as the exact offers behind the price are understood. For example, a competitor’s pricing could be affected by the number of client locations, or might only include set-up fees. This research can help agencies find a reasonable market range for the industry.
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