What a Local Citation Is and Why It Matters
Bernadette Coleman
March 6, 2017
When it comes to marketing a local business online, local citations play an important role in improving SEO and boosting visibility in local search results. This
Author: Bernadette Coleman
Bernadette Coleman
Read the latest local SEO, search & content-related articles from Bernadette Coleman, the #QueenofLocalSEO. You'll discover cutting-edge digital marketing tips & local search strategies along the way.
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Can Local Businesses Really Rank with RankBrain?
Bernadette Coleman
March 1, 2017
RankBrain has been around for awhile now. Has it helped or hurt your clients’ rankings? This machine-learning algorithm known as RankBrain was developed by Google to
Mobile Stats Reveal Precisely Where Business Can Meet Consumer Needs
Bernadette Coleman
February 27, 2017
Businesses that want to capitalize on mobile marketing should think about when their customers are most likely to be online, how mobile impacts purchasing decisions, and how
The Top Emerging Mobile Design Trends for 2017
Bernadette Coleman
February 2, 2017
In our mobile-driven economy, the importance of maintaining a consistent, up-to-date mobile presence cannot be overstated. After all, 82% of consumers use their smartphones to access
Measurable, Mobile Micro-Moments Reveal Path To Success
Bernadette Coleman
January 30, 2017
Mobile shoppers make up an enormous percentage of all consumers today, first outpacing desktop users in 2014 according to Comscore. Today this continues to grow at an
Google Shakes Things Up: Testing Product Ads in Mobile Search Results
Bernadette Coleman
January 24, 2017
It seems Google is testing a new layout for mobile search results again. This time placing product ads for local inventory at the top of
How to Future-Proof an SEO Strategy Against Google Algorithm Updates
Bernadette Coleman
January 23, 2017
Search engines like Google have one main job: to serve up relevant search results. In order to keep up with the latest technology (like smartphones)
Online Marketing Strategies to Help You Get Ahead This Year
Bernadette Coleman
January 18, 2017
Successful business owners know the only way to stay ahead of the competition is to constantly evaluate, improve, and innovate their online marketing strategies. Not only
How Brands can Tap Into the Internet of Things to Maximize Opportunities
Bernadette Coleman
January 16, 2017
Most marketers today are aware of the Internet of Things (IoT) and know that it’s important, but many don’t fully understand IoT – how it works, its impact
Putting In-Store Marketing into Action to Boost a Business’s Local Presence Online
Bernadette Coleman
January 11, 2017
So I’m all about local and local presence management, but today I’m going to take a different “local approach.” We’re going to dive into how to
What a Local Citation Is and Why It Matters
Bernadette Coleman
March 6, 2017
When it comes to marketing a local business online, local citations play an important role in improving SEO and boosting visibility in local search results. This
Can Local Businesses Really Rank with RankBrain?
Bernadette Coleman
March 1, 2017
RankBrain has been around for awhile now. Has it helped or hurt your clients’ rankings? This machine-learning algorithm known as RankBrain was developed by Google to
Mobile Stats Reveal Precisely Where Business Can Meet Consumer Needs
Bernadette Coleman
February 27, 2017
Businesses that want to capitalize on mobile marketing should think about when their customers are most likely to be online, how mobile impacts purchasing decisions, and how
The Top Emerging Mobile Design Trends for 2017
Bernadette Coleman
February 2, 2017
In our mobile-driven economy, the importance of maintaining a consistent, up-to-date mobile presence cannot be overstated. After all, 82% of consumers use their smartphones to access
Measurable, Mobile Micro-Moments Reveal Path To Success
Bernadette Coleman
January 30, 2017
Mobile shoppers make up an enormous percentage of all consumers today, first outpacing desktop users in 2014 according to Comscore. Today this continues to grow at an
Google Shakes Things Up: Testing Product Ads in Mobile Search Results
Bernadette Coleman
January 24, 2017
It seems Google is testing a new layout for mobile search results again. This time placing product ads for local inventory at the top of
How to Future-Proof an SEO Strategy Against Google Algorithm Updates
Bernadette Coleman
January 23, 2017
Search engines like Google have one main job: to serve up relevant search results. In order to keep up with the latest technology (like smartphones)
Online Marketing Strategies to Help You Get Ahead This Year
Bernadette Coleman
January 18, 2017
Successful business owners know the only way to stay ahead of the competition is to constantly evaluate, improve, and innovate their online marketing strategies. Not only
How Brands can Tap Into the Internet of Things to Maximize Opportunities
Bernadette Coleman
January 16, 2017
Most marketers today are aware of the Internet of Things (IoT) and know that it’s important, but many don’t fully understand IoT – how it works, its impact
Putting In-Store Marketing into Action to Boost a Business’s Local Presence Online
Bernadette Coleman
January 11, 2017
So I’m all about local and local presence management, but today I’m going to take a different “local approach.” We’re going to dive into how to
Bernie Never Wants Anyone to Leave Empty-Handed
She loves to share her knowledge. This includes how-to’s and tips & tricks to improve local search visibility. Here’s the latest resource that you are sure to appreciate.
Applying E-A-T to a Google Business Profile
You Too Can Rule the Web
Download Bernie’s latest guide that will walk you through the importance of EAT, how to apply EAT to a business’ GBP, tips on building expertise, authoritativeness and trustworthiness.
Plus, get a peek into Advice Local’s dashboard and their Google Authority Score.
P.S. Yes, you’ll be redirected to Advice Local. All Bernie’s amazing guides are housed there.
