What a Local Citation Is and Why It Matters
Bernadette Coleman
March 6, 2017
When it comes to marketing a local business online, local citations play an important role in improving SEO and boosting visibility in local search results. This
Category: Local SEO
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Can Local Businesses Really Rank with RankBrain?
Bernadette Coleman
March 1, 2017
RankBrain has been around for awhile now. Has it helped or hurt your clients’ rankings? This machine-learning algorithm known as RankBrain was developed by Google to
How to Future-Proof an SEO Strategy Against Google Algorithm Updates
Bernadette Coleman
January 23, 2017
Search engines like Google have one main job: to serve up relevant search results. In order to keep up with the latest technology (like smartphones)
Putting In-Store Marketing into Action to Boost a Business’s Local Presence Online
Bernadette Coleman
January 11, 2017
So I’m all about local and local presence management, but today I’m going to take a different “local approach.” We’re going to dive into how to
Expanding The Digital Footprint Of Small Businesses With Mobile And Local
Bernadette Coleman
January 6, 2017
Does anyone else experience a nostalgic feeling when visiting a small local shop? It’s a bit of that American dream-come-true hard work on display, the
How Marketers Can Convert Mobile Shoppers Into Sales
Bernadette Coleman
December 26, 2016
Mobile is quickly becoming consumers’ favored method for shopping. Google got my attention when their recent guide, “A Marketer’s Guide to Holiday Supershoppers” dropped into
Digital Marketing Do’s and Don’ts: Are Your Favorite SEO Tactics Naughty or Nice?
Bernadette Coleman
December 23, 2016
The simple fact is we all want to make Google happy. With search engines continuously updating their algorithms and preferences, this can be a challenge. As
Understanding Location, Proximity & Mobile Data: And Yes, I’m All About That Data!
Bernadette Coleman
September 26, 2016
When I bring up location data I’m usually referring to consistent NAP data (name, address, phone number) for local businesses and brands across the internet.
Bringing Down the Mobile Curtain: Local Presence for Mobile Search
Bernadette Coleman
September 21, 2016
In this ever-connected society, all businesses and brands must focus in on a local and mobile-centric approach to marketing. Competition is stiff and making it
The 10 Most Important Local SEO Audit Tips
Bernadette Coleman
September 19, 2016
I live and breathe local SEO. I want each and every business on the internet to succeed and increase its search engine rankings. One way a business can
What a Local Citation Is and Why It Matters
Bernadette Coleman
March 6, 2017
When it comes to marketing a local business online, local citations play an important role in improving SEO and boosting visibility in local search results. This
Can Local Businesses Really Rank with RankBrain?
Bernadette Coleman
March 1, 2017
RankBrain has been around for awhile now. Has it helped or hurt your clients’ rankings? This machine-learning algorithm known as RankBrain was developed by Google to
How to Future-Proof an SEO Strategy Against Google Algorithm Updates
Bernadette Coleman
January 23, 2017
Search engines like Google have one main job: to serve up relevant search results. In order to keep up with the latest technology (like smartphones)
Putting In-Store Marketing into Action to Boost a Business’s Local Presence Online
Bernadette Coleman
January 11, 2017
So I’m all about local and local presence management, but today I’m going to take a different “local approach.” We’re going to dive into how to
Expanding The Digital Footprint Of Small Businesses With Mobile And Local
Bernadette Coleman
January 6, 2017
Does anyone else experience a nostalgic feeling when visiting a small local shop? It’s a bit of that American dream-come-true hard work on display, the
How Marketers Can Convert Mobile Shoppers Into Sales
Bernadette Coleman
December 26, 2016
Mobile is quickly becoming consumers’ favored method for shopping. Google got my attention when their recent guide, “A Marketer’s Guide to Holiday Supershoppers” dropped into
Digital Marketing Do’s and Don’ts: Are Your Favorite SEO Tactics Naughty or Nice?
Bernadette Coleman
December 23, 2016
The simple fact is we all want to make Google happy. With search engines continuously updating their algorithms and preferences, this can be a challenge. As
Understanding Location, Proximity & Mobile Data: And Yes, I’m All About That Data!
Bernadette Coleman
September 26, 2016
When I bring up location data I’m usually referring to consistent NAP data (name, address, phone number) for local businesses and brands across the internet.
Bringing Down the Mobile Curtain: Local Presence for Mobile Search
Bernadette Coleman
September 21, 2016
In this ever-connected society, all businesses and brands must focus in on a local and mobile-centric approach to marketing. Competition is stiff and making it
The 10 Most Important Local SEO Audit Tips
Bernadette Coleman
September 19, 2016
I live and breathe local SEO. I want each and every business on the internet to succeed and increase its search engine rankings. One way a business can
Bernie Never Wants Anyone to Leave Empty-Handed
She loves to share her knowledge. This includes how-to’s and tips & tricks to improve local search visibility. Here’s the latest resource that you are sure to appreciate.
Applying E-A-T to a Google Business Profile
You Too Can Rule the Web
Download Bernie’s latest guide that will walk you through the importance of EAT, how to apply EAT to a business’ GBP, tips on building expertise, authoritativeness and trustworthiness.
Plus, get a peek into Advice Local’s dashboard and their Google Authority Score.
P.S. Yes, you’ll be redirected to Advice Local. All Bernie’s amazing guides are housed there.
