As all successful agency owners know, a consistent local SEO strategy is vital for increasing search visibility. At Advice Local, we have long promoted the benefits of local listing management software, citation building, and other proven SEO methods. But as you are probably aware, SEO takes time – and the more complex the strategy, the less profit an agency typically retains. Today we’re offering an alternative way to create an SEO strategy that requires minimal maintenance yet delivers client satisfaction and profitable returns.
The Critical Elements of a Local SEO Strategy
The best local SEO strategies integrate personalized methods (content creation and social media strategies tailored for each client) with streamlined services (real-time data distribution and hands-off citation building). Here are the main elements of a local SEO strategy for small business clients.
Optimize Business Listings
In the past, agencies could rely on a set-and-forget approach to business listings. Today, however, with Google and others aiming to deliver up-to-the-minute information to searchers, the GBP (Google Business Profile), Bing Places, as well as similar platforms need more direct involvement. While each directory does vary, here are some recommendations for a GBP listing.
- Add NAP, opening hours, a description, and attributes.
- Maintain consistent data using our GBP Sync tool.
- Add high-quality images that showcase the business.
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