Blog
Should You Sync Bing Places With a Google Business Profile?
Bing Places offers the option to connect a Google Business Profile (GBP) while creating or claiming a listing. For agencies managing business listings, deciding whether
How Citations Help Google Validate Business Information
It’s easy to think that a Google Business Profile (GBP) is all Google needs to understand a business. For the agencies managing business listings, that’s
Why Local Listings Need More Than NAP Data
For years, local listing management was built on a foundation of accurate name, address and phone number (NAP) details. While NAP data is still incredibly
How Business Listings Help Service-Based Businesses
Choosing a service provider often starts with a search for answers. Business listing management helps service-based businesses provide those answers and give prospective customers a
How Business Listings Protect Enterprise Brand Identity
For enterprise and multi-location brands, that first impression won’t always come through their website. Business listing management distributes data across mapping apps, directories and search
How Citations Support Multi-Location Business Visibility
For a single location, managing business listings across directories and search engines requires accuracy and consistency. When that effort scales to enterprise brands, franchises and
Why Businesses Need Control Over Their Citation Data
Most businesses have no idea how many places their information appears online. Without a professional approach to business listing management, key data can move unchecked
Why Consistent Citations Build Trust Before the Click
Most people don’t decide to trust a business the moment they click. What they see in search results, maps and directories—shaped by local listing management—builds
What Is Natural Language and How to Use It for Voice Search Optimization
Remember when we released Voice Search for Local Businesses, Franchises and Brands: The Guide to Getting Found? Well, we’re not done emphasizing the importance of voice search
![Local Businesses Can Stand Out in a Zero-Click Search – Here’s How [#Infographic]](https://www.bernadettecoleman.com/wp-content/uploads/2019/06/local-businesses-zero-click-search–-infographic-FB.jpg)
Local Businesses Can Stand Out in a Zero-Click Search – Here’s How [#Infographic]
When you’re searching online, the last thing you want to do is scroll through dozens of pages to find what you’re looking for. Impatient consumers
Local SEO Stats That Need to Be Considered in 2019
How crazy is it that we’re already through February? This year has been moving quickly! The beginning of 2019 held so much promise for us,
Are All Data Aggregators Created Equal?
Some “experts” might tell you that all data aggregators are the same. After all, a citation is a citation. But is that really the case? Are citations
How to Win More Customers in 2019 With Local Content Marketing
2019 is the year of the local business – we’re certain about that! I study local search day in and day out, and I know
Voice Search Readiness in 2019 and Beyond
2019 is here. While the focus in recent weeks has been predictions on the digital marketing trends that are expected to emerge this year, I
How to Get More Click-Through and Win With Zero-Click Searches
It’s time to talk zero-click searches and their prominence, especially in mobile searching. If you think you have no idea what a “zero-click” search is,
Voice Search is the New Norm?! There’s No Time for Skepticism.
How many of you have heard countless radio, television and print advertisements for voice search-enabled devices this holiday season? I have, and it’s not at
