Bing Places offers the option to connect a Google Business Profile (GBP) while creating or claiming a listing. For agencies managing business listings, deciding whether to sync isn’t always an easy decision. Some businesses benefit from connecting the two platforms straight away, while others should review their Bing Places listing before importing business information. Today we’re looking at how agencies can decide when syncing Bing Places with a GBP makes sense, and why the quality of that GBP matters before the two platforms are connected.
Why Bing Places Prompts Google Business Profile Sync
The “Import from Google Business Profile” feature was created to speed up the Bing Places set-up process by pulling in existing business information, rather than requiring everything to be entered manually. Most businesses already have a GBP, so those responsible for listings can save a lot of time, particularly when managing multiple locations.
GBP is a natural choice for syncing as many businesses and their agency partners update their profiles frequently. All of the key business data such as name, address, phone number (NAP), as well as categories, should already be listed and ready to be imported. If a business has been overlooking Bing Places, syncing data is a quick way to catch up.
When Syncing Google and Bing Business Listings Makes Sense
Syncing can be a good idea when you’re confident in the accuracy of the business’ GBP data. If an agency keeps the profile up-to-date and treats it as the primary source of business information, pulling these details into Bing Places will save time without risking the introduction of bad data. As Google accounts for such a large share of local searches, GBP is often the profile that agencies update first when business information changes.
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