Information is currency, and a solid listings management service is the best way to get a good return on your investment. Having consistent NAP data for your agency’s clients in the proper formats placed in trustworthy directories is still key to a successful local SEO strategy. And, it’s how agencies prepare for the expansion and transition into generative engine optimization (GEO). Today we’re looking at how amplifying NAP data for your clients keeps them showing up wherever and however consumers search.
Top Ways to Amplify Agency Client NAP Data
We know you won’t be surprised by this, but clean, consistent citations are important in the AI Age and for AI optimization. And once you have the unified data, a local presence management strategy still matters for local businesses to be found. Feeding your clients’ NAP data into the most trusted network sources is vital for the accessibility of their businesses in search and answer engines (AE). The following are sources trusted by Google and Bing, which service ChatGPT and most generative answer engines.
Data Aggregators
This is the first stop for your clients’ data. These aggregators have incredible reach, sending their information to multiple platforms including directories, specific industry verticals and GPS. This information exchange sends client data to the sites most likely to support the places where consumers will eventually find it.
Mapping and GPS Solutions
To have a shot at surfacing in location-based searches, clients with physical locations must have business data submitted to GPS and mapping platforms.
As you may know, by the time a consumer is checking a map they are often ready to act, whether that be to make a purchase in-store, visit a service location (like a mechanic), or to have a meal at a local restaurant.
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