Local SEO has changed drastically over the last 18 months, thanks in no small part to answer engines (AE) like ChatGPT. This transition requires adaptive and innovative GEO/AI tools, like Advice Local’s AI Presence Amplifier for local marketers and agencies to meet the moment. Local SEO isn’t dead, search still happens, but it just looks a bit different from the inside. Let’s look at how tools like the AI Presence Amplifier and generative engine optimization (GEO) helps agencies and businesses excel.
Generative Engine Optimization Is the Evolution of Local SEO
If you’ve not heard much about generative engine optimization, you will soon. It’s the latest strategic focus in digital marketing, born out of the conversational way that answer engines summarize and synthesize information. Generative AI takes what began in local search, digs deeper into available online data, and returns to the consumer a broader, clearer picture of a business. GEO ensures that a business shows up properly in these conversational searches and summaries (like Google’s AI Overviews). GEO is the evolved, supercharged version of local SEO.
At Advice Local, we’ve been talking about and planning for GEO most of this year. We recently launched our new tool that cleans and corrects business data to increase a business’ chances of being returned in AI summaries, AI-based search and AEs. Now we can offer you this tool to face the changes brought on by generative AI.
How Do Generative AI Local Search Tools Help Businesses?
While AI presents a big change to search engines, the evolution of local SEO into GEO doesn’t have to completely disrupt how agencies operate, or their client rankings. Our add-on service, the AI Presence Amplifier, shows how SEO and GEO strategies work in tandem.
Visit Advice Local to [read more].
