With the year in full swing, it’s time to check back in with voice search and see how much it still matters.
The Importance of Voice Search Optimization in 2022
It’s been awhile since we’ve talked about voice search. You might conclude that it isn’t too important anymore, but that couldn’t be further from the truth. In reality, as local marketers, we’ve grown more comfortable with voice search, so it’s not the hot news topic it once was.
To illustrate how voice search is not only still relevant but is actually growing exponentially, Algolia compiled a host of statistics on the topic.
The first stat of note is that voice-driven shopping is expected to hit $40 billion by 2022, compared to $2 billion in 2017. This substantial increase forecast by a market research report from OC&C Strategy Consultants shows how much more comfortable users are with the technology. Consumers aren’t just using voice search for directions or to ask simple questions, but also to discover and buy products.
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