Listing management remains one of the important strategies agencies and local marketers use to help their clients increase online visibility. Solutions like our review monitoring tool put customer sentiment at your fingertips, minimizing the chance of having holes in your enchanting local SEO programs.
As always, reviews remain a significant part of establishing online trust and increasing client visibility. Consistently gathering new reviews and monitoring reviews still needs to be part of your agency service offerings. Here’s why.
Why Should Listing Management Include Review Monitoring?
As noted in the recently updated local search ranking factors report, review signals are pretty important, particularly for Local Pack/Maps ranking and AI-based search. Alongside listing management, review monitoring tools allow agencies to easily track customer experiences. This is a key factor for businesses that are standing out in local search markets. Let’s look further into why monitoring is important.
Reviews Are Part of Business Listings
To keep it simple, on most major directories reviews are part of the profile listing. The citation for the business and comments about their products and/or services are in the same place, adding weight to the value of the citation.
You know about the damage from duplicate or inaccurate listings. It creates multiple citations and divides the power of the reviews associated with the business. It can also lead to missed reviews that will make customers feel unheard, and affect how trustworthiness is perceived. Having a realistic way to automate and monitor reviews matters to each client’s business.
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