Most marketers today are aware of the Internet of Things (IoT) and know that it’s important, but many don’t fully understand IoT – how it works, its impact on consumers, and how its influence has changed over time – nor how it continues to change on an almost daily basis.
Businesses struggling with the nitty-gritty of the Internet of Things, shrugging their shoulders and pushing it farther down their marketing to-do lists, should consider the following advice. Visit Social Media Today to [read more].
