Is There a Two-Headed Monster Taking Over the Web?

Is There a Two-Headed Monster Taking Over the Web?

As I study the hot topics in industry, there seems to be a common theme ­– or, shall I say, common companies – that are filling up the headlines.

Google’s updated guide on featured snippets, the Google Search Console rolled out to everyone, and now Bulletin, currently in beta and only available in limited cities, which is focused around hyperlocal stories.

It seems that Google and Facebook must be reading each other’s minds. Mark Zuckerberg announced that Facebook is now dedicated to displaying more local news on their platform.

Are You Seeing the Common Theme Yet?

Are Google and Facebook becoming the Big Two? We have had the Big Three. In 2015, I proposed it was the Big Four. In this article, “Move over Google, Yahoo and Bing: The Big Three Is Now the Big Four,” I explored how Google, Bing, Apple and Facebook were dominating the web. Visit LinkedIn to [read more].

Bernie Never Wants Anyone to Leave Empty-Handed

She loves to share her knowledge. This includes how-to’s and tips & tricks to improve local search visibility. Here’s the latest resource that you are sure to appreciate.
Applying E-A-T to a Google Business Profile
You Too Can Rule the Web
Download Bernie’s latest guide that will walk you through the importance of EAT, how to apply EAT to a business’ GBP, tips on building expertise, authoritativeness and trustworthiness.
Plus, get a peek into Advice Local’s dashboard and their Google Authority Score.
P.S. Yes, you’ll be redirected to Advice Local. All Bernie’s amazing guides are housed there.