We previously discussed hyperlocal search and the need for local businesses to consider user-generated content (UGC), as Gen Z seems to value it the most.
Is Google Adapting Maps to Compete With TikTok and Instagram?
Google Maps’ latest update integrates 3D aerial views and provides cycling directions using crowd-sourced data from others. There’s also a social component that will notify designated friends when the user leaves or arrives at a destination.
But will this be enough to help Google Maps get the attention of younger generations? According to an article on Android Central, Google needs to make a big move, like bringing video shorts to maps. While we don’t see this happening any time soon, it’s an interesting idea.
With Google itself admitting that around 40% of young people are more likely to use TikTok or Instagram than Google Maps or Google Search for a lunch recommendation, don’t be surprised to see future attempts to capture Gen Z, as the Android Central article suggests.
New Search Quality Rater Guidelines Clarify YMYL
Among the big things happening this week is Google’s release of another update to the search quality rater guidelines.
Visit Advice Local to [read more].
