Agencies hire listing management providers to get client information published accurately across dozens of directories and apps. But few ask what happens to that information after the service ends. Whether it stays or disappears depends on how the provider has submitted the client data, and whether or not it stays accurate will depend on if anyone is managing it. This is something every agency should consider when choosing a listing management company.
What Happens to Business Listings When Service Ends
Listing management companies push client details out to a network of platforms, and update them when the information changes. If the service is canceled, the results won’t be the same for every platform. One listing could sit unchanged for months, while another could start showing an old phone number or address. The listing might not disappear, but that doesn’t guarantee it will stay correct.
The outcome depends on how the data reached the publisher, and whether anyone maintains it. Companies use different mechanisms to distribute and manage data, but agencies often don’t think to ask which one their provider uses until offboarding. And be assured, this is a question to ask when comparing listing management companies, not when a client campaign ends and it’s too late to change.
How Paid Inclusion and Paid Insertion Differ
What a listing management service offers depends on how it gets data onto a platform. There are two main methods, and each one determines what a client keeps at cancellation.
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