Blog
Using the Big Three: Owned, Earned and Paid Media for Local Business Marketing
When it comes to local marketing endeavors of any kind, a brand or business must have a comprehensive strategy that incorporates owned, earned and paid media.
Getting A Local Business Ready For Voice Search
It’s a new year, and just like at the beginning of every new year, marketers and business owners alike are searching high and low for
Local Search Ranking Factors – What’s Hot for 2019
Google’s ranking factors have long been a mystery – they probably keep their list in a secret vault right next to KFC’s secret recipe and the
What Is Local SEO?
Local SEO is a digital marketing strategy that consists of targeting the local market through search engine optimization tactics. It’s perfect for service-based businesses, or for
Mastering Google My Business in 2019 and Beyond
2019 is here, and with it comes the opportunity to ramp up all your local business digital marketing strategies. 2018 was a big year for
How to Craft SEO-Friendly Content for a Local Business Website
Content is the most important thing on a business’ website. Period. Learning how to craft SEO-friendly content is essential for every local business owner. Why?
The Voice Search Readiness Prep List: Helping Local Businesses Get Found
2018 is over, and I think we can all safely say that so far 2019 has been highly focused on the ever-evolving concept of voice
The Rise of the Super-Empowered Consumer – The “Near Me” Generation is Taking Over
With the launching of the first iPhone over 10 years ago, life as we knew it changed dramatically. Ever since that impactful moment, smartphones have
A Refresher on Data Aggregators & Why Businesses Need Them
Today we’re turning our attention to data aggregators, and how your local clients can benefit from using them. A Data Aggregator Refresher As a local
A Google Business Profile Roundup, Including Dispelling a GBP Myth
SEO is a topic certain to spark intense debate, but linking to a Google Business Profile (GBP) is an issue that was settled long ago.
How Bad Data Is Affecting the Google Business Profile – A Real-World Example Included
We’ve got a story from an Advice Local partner who witnessed first-hand the frustrations of bad data impacting a Google Business Profile. Bad Data Is
Google Maps Is Now Featuring Updates From Customers
This week we want to highlight a feature of the Google Business Profile (GBP) that’s been stirring up some discussion. This is the ability for
How to Manage Multiple Google Business Profiles Easily
We want to go a step further this week to give you a practical, highly effective way of managing multiple Google Business Profiles (formerly Google
Why Business Listings Are Essential for Local Businesses
We always like to kick off each year with landing a solid foundation for location businesses, and that’s why we want to talk about the
Voice Search Is as Relevant as Ever in 2022 – Are You Making It Count?
With the year in full swing, it’s time to check back in with voice search and see how much it still matters. The Importance of
2021 Local Search Ranking Factors – Applying Them in 2022
We’re switching focus to the 2021 Local Search Ranking Factors report – an industry survey developed by David Mihm originally in 2008. 2021 Local Search
