Blog

Yes, Local Businesses Can Leverage the Last Minute To Celebrate Small Business Saturday
Small Business Saturday is right around the corner! Are you one of those marketers or small business owners that plans to do something each year

Mobile Is the New Local – A Look at the Mobile Consumer and Their Journey
Virtually all digital growth today comes from the small screen, with mobile devices driving 56% of traffic to the world’s most popular websites, according to

Mobile Makes Micro-Moments Possible: 11 Must Do’s to Capture these Moments
Mmm, micro-moments! Mobile makes micro-moments possible. Think on this for just a moment. Did you want to pick up your phone to Google “micro-moments”? If

The Mobile Guide: 18 Stellar Tips to Take Local and Mobile by Storm
The mobile phone has grown from a rarity to an indispensable component of daily living. A person who has misplaced their mobile phone will likely

What You Can Learn About Local Business Marketing from a Zombie Escape Room
So those of you that follow my writing know that I’m always talking about how local businesses can engage their local customers to expand their reach and

Mobile: One Size Does Not Fit All
Today, instead of talking about how mobile is the new local (even though it is), I’m going to flip it around and talk about why businesses should

I Like Small Screens and I Can Not Lie.
So I openly admit I have nomophobia. What’s nomophobia you ask? It’s the fear of being out of contact with your mobile phone. This might

Understanding Location, Proximity & Mobile Data: And Yes, I’m All About That Data!
When I bring up location data I’m usually referring to consistent NAP data (name, address, phone number) for local businesses and brands across the internet.

Why Business Listings Are Essential for Local Businesses
We always like to kick off each year with landing a solid foundation for location businesses, and that’s why we want to talk about the

Voice Search Is as Relevant as Ever in 2022 – Are You Making It Count?
With the year in full swing, it’s time to check back in with voice search and see how much it still matters. The Importance of

2021 Local Search Ranking Factors – Applying Them in 2022
We’re switching focus to the 2021 Local Search Ranking Factors report – an industry survey developed by David Mihm originally in 2008. 2021 Local Search

Top 10 New Year’s Resolutions for Digital Marketers
We like to jumpstart the new year with tips to help you, our agency partners, local marketers, and friends achieve their business goals for the

How Much Damage Can a Poorly Optimized Google Business Profile Cause?
We have a horror story to share with you about the dangers of becoming a little too reliant on Google. The Dangers of Bad Google

Google Business Profile Category Issues – Are You Affected?
We’re looking at some problems with the new Google Business Profile (GBP) update and what it could mean for your clients. As a reminder, Google

Using a Store Locator to Attract More Near Me Searches
Over the past several months I’ve been taking you on quite the journey into Google My Business and leveraging EAT to help a business appear

Using Google My Business for Holiday Marketing Campaigns
With the holiday season fast approaching, it’s time to shift gears and focus on creating local marketing campaigns to help your local business clients get




