Blog

Yes, Local Businesses Can Leverage the Last Minute To Celebrate Small Business Saturday
Small Business Saturday is right around the corner! Are you one of those marketers or small business owners that plans to do something each year

Mobile Is the New Local – A Look at the Mobile Consumer and Their Journey
Virtually all digital growth today comes from the small screen, with mobile devices driving 56% of traffic to the world’s most popular websites, according to

Mobile Makes Micro-Moments Possible: 11 Must Do’s to Capture these Moments
Mmm, micro-moments! Mobile makes micro-moments possible. Think on this for just a moment. Did you want to pick up your phone to Google “micro-moments”? If

The Mobile Guide: 18 Stellar Tips to Take Local and Mobile by Storm
The mobile phone has grown from a rarity to an indispensable component of daily living. A person who has misplaced their mobile phone will likely

What You Can Learn About Local Business Marketing from a Zombie Escape Room
So those of you that follow my writing know that I’m always talking about how local businesses can engage their local customers to expand their reach and

Mobile: One Size Does Not Fit All
Today, instead of talking about how mobile is the new local (even though it is), I’m going to flip it around and talk about why businesses should

I Like Small Screens and I Can Not Lie.
So I openly admit I have nomophobia. What’s nomophobia you ask? It’s the fear of being out of contact with your mobile phone. This might

Understanding Location, Proximity & Mobile Data: And Yes, I’m All About That Data!
When I bring up location data I’m usually referring to consistent NAP data (name, address, phone number) for local businesses and brands across the internet.

How to Build an Entity-Focused Local SEO Strategy
As you well know, the focus of digital marketing can change rapidly with the whims of algorithm updates and new product launches. While you’re probably

Entity Signals & Local Search: What Listings & Citations Tell Google (and AI)
High-quality, consistent listing management services help businesses remain visible and accessible in consumer search for the AI Age. Alongside keywords, entity signals are the major

Why Listings Management Needs to Include Review Monitoring
Listing management remains one of the important strategies agencies and local marketers use to help their clients increase online visibility. Solutions like our review monitoring

Why Mapping Apps Are the Overlooked Citation Layer
You know the importance of local business citations and how reputable listing management services help agencies to get clients to rank high in search. However,

Citation Errors That Keep Reappearing (And How to Stop Them)
A large part of keeping your agency clients happy comes down to them showing up in maps, search results and generative AI answers, and good

The 2026 Local Search Ranking Factors on Maps, Organic & AI
Agencies, business partners, local marketers and listings management clients, it’s that time again—we have an updated report of local search ranking factors. Each time this

The Evolving Role of Local Citations in Answer Engines
If you’ve heard it once, you’ve heard it a thousand times, search and local SEO are changing. Now we talk about AI optimization (AIO) and

How Inconsistent Local Citations Can Damage AI Visibility
As an agency partner or local marketer, you already know the importance of visibility in search, and that listings management services play a big role




