Blog

It’s Time to Plan Seasonal Local Marketing Campaigns
The holiday season is right around the corner. If you haven’t already started planning seasonal local marketing campaigns for your clients you need to get

Google My Business Facts & Data You Can’t Afford to Ignore
Google My Business (GMB) has been pretty volatile lately. For example, the local pack for bus rental queries became so barren that all the searcher

Apple Maps Ratings – And Its Impact on Local Businesses
I wanted to tackle Apple Maps and the changes they’ve been making, specifically in relation to ratings. But first, a recap…. Apple Maps Prioritizes the

The Value of Optimizing a GMB Listing – Data Included
With competition in Google Maps being so stiff, it’s important that you continually keep a close eye on your clients’ Google My Business (GMB) listings.

Why You Should Use Google My Business Questions & Answers
Bing seems to be making another change or at least testing a change to the local panel. Is Bing Testing Adding Questions & Answers to

The Value of Data Aggregators – Plus We Include Them Free
I’d like to highlight one of the add-ons available to our Advice Local platform partners at no additional cost – data aggregators. When you’re selecting

What Does Your Listing Management Service Offer?
I talked with you about the value of data aggregators in the local search ecosystem. And if you log into your Advice Local partner dashboard

Get Help With Yelp – We Include Public Edits for Free
I’m continuing our discussion on the features and benefits of using a listing management partner for your agency, brand and/or franchise. Last week I shared

The Secret Benefits to Complete Business Listings are Not So Secret After All
Beyond business listings containing a consistent NAP (name, address, phone number), complete business listings must contain many other important pieces of information such as business

Is that Website Helping or Hurting? Four Website Issues Impacting Local SEO
Are you trying to place higher in local search results, but noticing that something is holding back success? First, rest assured in knowing you are

Get More Customers to Local Business Websites with these Sure-Fire Strategies
How do you drive traffic to a local business website, then keep visitors active and engaged? Local businesses around the world are asking this question

The Comprehensive Local Citation Audit and Cleanup Guide You Need Today
Accurate local business citations can make or break a business! Citations, which are mentions of a business, usually online, often include the name, address and

Winning Local Business with Optimized Listings
Consumers are looking for brands and businesses they can trust online. Having optimized business listings that provide them with the information they want and need

Is the Google My Business Listing Replacing the Local Business Website?
Google is heading in a direction where they can provide everything a consumer wants and needs through a Google My Business listing. (Yes, without the

Navigating The Local Search Ecosystem To Yield Results
The Local Search Ecosystem is made up of many different sources including data aggregators like InfoGroup, review sites like Yelp, social media platforms such as

Everything You Need to Know to Get Started Repurposing Content
Once you create great content, you can repurpose it into many different useful resources to educate current partners, engage prospective customers and generate further site




