Blog
Should You Sync Bing Places With a Google Business Profile?
Bing Places offers the option to connect a Google Business Profile (GBP) while creating or claiming a listing. For agencies managing business listings, deciding whether
How Citations Help Google Validate Business Information
It’s easy to think that a Google Business Profile (GBP) is all Google needs to understand a business. For the agencies managing business listings, that’s
Why Local Listings Need More Than NAP Data
For years, local listing management was built on a foundation of accurate name, address and phone number (NAP) details. While NAP data is still incredibly
How Business Listings Help Service-Based Businesses
Choosing a service provider often starts with a search for answers. Business listing management helps service-based businesses provide those answers and give prospective customers a
How Business Listings Protect Enterprise Brand Identity
For enterprise and multi-location brands, that first impression won’t always come through their website. Business listing management distributes data across mapping apps, directories and search
How Citations Support Multi-Location Business Visibility
For a single location, managing business listings across directories and search engines requires accuracy and consistency. When that effort scales to enterprise brands, franchises and
Why Businesses Need Control Over Their Citation Data
Most businesses have no idea how many places their information appears online. Without a professional approach to business listing management, key data can move unchecked
Why Consistent Citations Build Trust Before the Click
Most people don’t decide to trust a business the moment they click. What they see in search results, maps and directories—shaped by local listing management—builds
The Year of Location Intelligence Is Upon Us
A few short weeks ago Local Search Association revealed their 2018 Predictions for Local & Location-Based Marketing. Each year, the best and the brightest share
Google’s Got the Goods – Points to Ponder Moving into 2018
The struggle for local businesses to place in the top spots in local search results is not getting easier, but instead more difficult for most
Mastering Content Curation: Utilizing Content Curation Platforms
If you have been following my series on “Mastering Content Curation” then you realize there are many different types of content and ways to find
The Advice Top 10 of 2017
As the year comes to a close, it’s a time for reflection and establishing goals for the next year. At Advice Local, as we reflect
Mastering Content Curation: How to Find Content to Curate
Thanks for joining me for the third post in my series on “Mastering Content Curation.” We began with defining what content curation is and how it
Mastering Content Curation: What Kind of Content Should Businesses Curate?
Last time I published, it was on the secret sauce of content marketing – content curation. Ideally, all business owners would have the time each
Mastering Content Curation: The Secret Sauce of Content Marketing
In my work, I often hear executives say they don’t have time to create content for their business’ websites. They’re already fully occupied with running
Everything You Need to Know to Get Started With Google Posts
Is it time for a reality check? Businesses wanting to reach local customers need to place in the top of search results. Consumers do not
