Blog

Leveraging Location Landing Pages to Create Microsites for Local Businesses
It’s no surprise that many businesses struggle with local presence management today, as there’s a lot of outdated and just-plain-wrong data linked to businesses online. How Multi-Location

The Newest Google My Business Feature: Community Q & A Coming to Google Maps
Google’s at it again… the good news is they are not rolling out a new algorithm this time, but instead adding a new feature for Google

What’s Trending? Must-Know Data Points from the 2017 Internet Trends Report
The time has come… Yes, that time of year when once again I get to share my insights into the 2017 Internet Trends Report! Each

The Five-Step, Quick Start Local Content Marketing Plan: Measuring and Evaluating
Creating content that attracts prospects, keeps customers engaged and creates conversions all at the same time is definitely not easy to do! I love a

6 High Impact Ways To Enhance Local Business Visibility Online
Although potential customers are already looking for local businesses online – and there are billions of Google searches each month – they’re unlikely to discover these nearby

The Five-Step, Quick Start Local Content Marketing Plan: Determine the Offer
As you know, I’m all about data, local search and SEO. Each one of these is driven by my passion for helping local businesses and multi-location brands appear

8 Local Presence Management Strategies to Attract More Nearby Customers
When shoppers search for nearby stores on-the-go, they count on Google to return the most relevant, accessible, and trustworthy results possible. Appearing in the local pack

The Five-Step, Quick Start Local Content Marketing Plan: Attracting the Right Target Audience
I’m on a journey to share about creating local-focused content that educates, attracts and converts. In the first installment, “The Five-Step, Quick Start Local Content

How to Find and Fix Inaccurate Citations for a Local Business
When it comes to improving visibility and getting found online, local citations play a critical role for local businesses. Remember, a local citation is any

17 Blog Post Ideas for Creating Content that Drives Local Website Traffic
Are you looking for ways to help local businesses get more traffic to their websites? Are your clients constantly telling you that they need more

Embrace These 2017 Internet Marketing Trends And Reach More Customers
As innovation continues to bloom in the tech world, digital marketers must continue to adapt and innovate to meet client needs. The message is clear:

Three Strategies to Help Local Businesses Overcome the Challenges of Real-Time Marketing
With nine out of 10 mobile searches leading to an action and more than 50% of those converting to a sale, local businesses and brands

5 Key Social Media Takeaways from the 2017 Internet Trends Report
Social media marketing enables businesses to target consumers where they spend the most time online, however to get the most bang for your marketing buck in

How to Use Real-Time Marketing to Attract Local Customers
With mobile users now averaging 3+ hours per day (and mobile usage still increasing) and social media platforms always going, consumers want and expect 24/7 availability and

5 Technology Trends Impacting How Local Businesses Should Market
Trends tell us what’s happening in our world today. They give us insights into what the future will look like. As marketers, we look to

Five Costly Mistakes That Sabotage A Business’ Local Search Presence (And How To Fix Them)
More customers are actively searching for local businesses online than ever before. Google processes over 3.5 billion search queries per day, over half of which take place on mobile




