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The Five-Step, Quick Start Local Content Marketing Plan: Measuring and Evaluating
Creating content that attracts prospects, keeps customers engaged and creates conversions all at the same time is definitely not easy to do! I love a
6 High Impact Ways To Enhance Local Business Visibility Online
Although potential customers are already looking for local businesses online – and there are billions of Google searches each month – they’re unlikely to discover these nearby
The Five-Step, Quick Start Local Content Marketing Plan: Determine the Offer
As you know, I’m all about data, local search and SEO. Each one of these is driven by my passion for helping local businesses and multi-location brands appear
8 Local Presence Management Strategies to Attract More Nearby Customers
When shoppers search for nearby stores on-the-go, they count on Google to return the most relevant, accessible, and trustworthy results possible. Appearing in the local pack
The Five-Step, Quick Start Local Content Marketing Plan: Attracting the Right Target Audience
I’m on a journey to share about creating local-focused content that educates, attracts and converts. In the first installment, “The Five-Step, Quick Start Local Content
The Five-Step, Quick Start Local Content Marketing Plan: Establishing Content Marketing Goals
In the post, The Five-Step, Quick Start Local Content Marketing Plan, I described the five steps involved in creating a basic local content marketing plan. While
The Five-Step, Quick Start Local Content Marketing Plan
To get local customers, you need a content marketing plan that is local focused. It’s time to review your activities. Assessing whether or not your efforts
Increase the Visibility of Multi-Location Businesses in Search
Local presence management is critical to ensuring multi-location businesses are visible when shoppers turn to Google and other search engines to discover nearby products or
How Automated Listing Reports Help Agencies Prove Value
Clients who invest in listing management services want to know how their local presence is changing, and with automated reports, agencies can show them precise
How Citation Building and Listing Management Work Together
Citation building and listing management are often treated as the same service, but they are not the same. For agencies managing business listings across multiple
Do Business Listings Disappear When Service Is Canceled?
Agencies hire listing management providers to get client information published accurately across dozens of directories and apps. But few ask what happens to that information
How to Build Local Visibility for a New Business Location
Many agencies begin the process of establishing local visibility for a new business location by creating a Google Business Profile (GBP). At Advice Local, we
Why Business Listing Updates Take Time to Appear Online
Anyone who manages business listings for multiple clients has probably refreshed a map or directory page and waited for an update that’s out there, but
Should You Sync Bing Places With a Google Business Profile?
Bing Places offers the option to connect a Google Business Profile (GBP) while creating or claiming a listing. For agencies managing business listings, deciding whether
How Citations Help Google Validate Business Information
It’s easy to think that a Google Business Profile (GBP) is all Google needs to understand a business. For the agencies managing business listings, that’s
Why Local Listings Need More Than NAP Data
For years, local listing management was built on a foundation of accurate name, address and phone number (NAP) details. While NAP data is still incredibly
