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The DIY SEO Audit: Off-Page SEO and Its Impact on Websites
How do you feel? If you have been following through the entire DIY SEO Audit series, you could be feeling a little overwhelmed at this

Is it Time to AMP Up?
As a digital marketer, it’s important to pay attention to what is happening online, whether you implement it or not! That is what most of

The DIY SEO Audit: How to Place Higher in Search with On-Page SEO
So how far are you into the DIY SEO audit? Have you completed part one and two, or are you just now joining us for

Usability Is Taking Center Stage
Did you receive the memo? It seems Google has been sending out a clear message for many years that so many are still not hearing.

The DIY SEO Audit: The Technicalities of Technical SEO
Thanks for joining me for part two in my series on the DIY SEO audit. In part one, we explored the importance of top placement

Is There a Two-Headed Monster Taking Over the Web?
As I study the hot topics in industry, there seems to be a common theme – or, shall I say, common companies – that are

The DIY SEO Audit: Optimizing a Local Business Presence for Search Engines
When it comes to marketing a local business, SEO is the most important and most popular strategy to pursue. While both paid traffic and social

Are You Ready for Voice Search?
Are you tired of hearing about the importance of voice search? I wish I could tell you not to worry, that yours and all your

Three Strategies to Help Local Businesses Overcome the Challenges of Real-Time Marketing
With nine out of 10 mobile searches leading to an action and more than 50% of those converting to a sale, local businesses and brands

5 Key Social Media Takeaways from the 2017 Internet Trends Report
Social media marketing enables businesses to target consumers where they spend the most time online, however to get the most bang for your marketing buck in

How to Use Real-Time Marketing to Attract Local Customers
With mobile users now averaging 3+ hours per day (and mobile usage still increasing) and social media platforms always going, consumers want and expect 24/7 availability and

5 Technology Trends Impacting How Local Businesses Should Market
Trends tell us what’s happening in our world today. They give us insights into what the future will look like. As marketers, we look to

Five Costly Mistakes That Sabotage A Business’ Local Search Presence (And How To Fix Them)
More customers are actively searching for local businesses online than ever before. Google processes over 3.5 billion search queries per day, over half of which take place on mobile

Leveraging Location Landing Pages to Create Microsites for Local Businesses
It’s no surprise that many businesses struggle with local presence management today, as there’s a lot of outdated and just-plain-wrong data linked to businesses online. How Multi-Location

The Newest Google My Business Feature: Community Q & A Coming to Google Maps
Google’s at it again… the good news is they are not rolling out a new algorithm this time, but instead adding a new feature for Google

What’s Trending? Must-Know Data Points from the 2017 Internet Trends Report
The time has come… Yes, that time of year when once again I get to share my insights into the 2017 Internet Trends Report! Each




