Blog
Periscope to #Save the Day: Local Marketing for Businesses with Live Video
The loss of Katch created a problem for Periscope and local businesses who chose to use the streaming service as a low-cost video marketing tool.
Mobile for the Masses
It’s 2016. Take a breath people – we made it to the future. It seems just a few years ago we were partying like it
A Host of Benefits from Hosting Guest Bloggers on Your Local Business Website
I know, you get it already, I’m all about local search, good data and driving foot traffic to your physical business location and online traffic
Go Local and Bring More Customers into Your Small Business
Have you ever considered that as a small business owner, you’re an inspirational part of the local community? You are not just selling a product
Local Presence Management Before it was Cool and the Birth of the Internet
Long before the Internet was a viable entity, before “search” referred to an industry and any of us used Google as a verb, consumers had
Don’t Lose Sleep Over Bad Local Data: Take Back Your NAP
Incorrect location or NAP (name, address, phone number) data in local business directories wreaks havoc on well-planned local SEO efforts. At best, bad location data causes
7 Ways to Supercharge Your Local Content Strategy
There’s a reason we talk about content as though it’s royalty. You can have the best products and services, but if you can’t present them, talk about
Get it Now with Google Now: The Personal Assistant at Your Fingertips
Admit it – you’ve always wanted a personal assistant to help you choose what to wear, and tell you what time you need to leave
Optimizing for Search in a RankBrain World
Google often changes things up, as it is constantly fine-tuning its powerful search algorithms. Observant SEO pros can determine when something new is added to the
4 Website Marketing Strategies to Get More Customer Reviews
In a world where consumers can find information about pretty much any business, product, and service online, it’s not easy for a local business to
Taking Control: Local Presence Management for Multi-Location Brands
Did you know that 73% of consumers lose trust in a business if it has inconsistent location data? Bad data is a big issue for
The Power of Yelp’s Questions & Answers Feature for Businesses
Have you checked out Yelp’s new Questions & Answers feature yet? This feature enables the Yelp community to ask and answer specific questions about a business. Each
What a Local Citation Is and Why It Matters
When it comes to marketing a local business online, local citations play an important role in improving SEO and boosting visibility in local search results. This
Can Local Businesses Really Rank with RankBrain?
RankBrain has been around for awhile now. Has it helped or hurt your clients’ rankings? This machine-learning algorithm known as RankBrain was developed by Google to
Mobile Stats Reveal Precisely Where Business Can Meet Consumer Needs
Businesses that want to capitalize on mobile marketing should think about when their customers are most likely to be online, how mobile impacts purchasing decisions, and how
The Top Emerging Mobile Design Trends for 2017
In our mobile-driven economy, the importance of maintaining a consistent, up-to-date mobile presence cannot be overstated. After all, 82% of consumers use their smartphones to access
