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How To Write Meta Descriptions And Why It’s Important
Are you one of the many that think meta descriptions are not important for SEO? It’s time you rethink that. While Google claims it has no

A.I. Meets SEO: Google’s RankBrain Changes Search Again
A.I, or Artificial Intelligence, may still seem like science fiction to you, but it is actually being used more and more to perform processes behind

Feeding Search Engines To Rise in Rankings
Search Engine Optimization or SEO. While many businesses may have an idea of what it is, they may not understand how it works or, at

Will Yahoo’s Partnership With Google Be Their 2nd Coming?
This week Yahoo announced in their Third Quarter 2015 Results Report their new partnership with Google. This partnership allows Yahoo to display Google’s search results

Why Optimizing for Facebook Search is Now Even More Important
The always evolving world of both search and social media has a new development. Facebook has improved the way we can search on their site.

Yahoo! Local Listings Management Change-Up
As you may or may not have heard, Yahoo! is outsourcing their Yahoo! Local Listings management to Yext. As with many mega corporations, or search

Are You Making These Four Simple Local SEO Mistakes?
As a business owner you know how important your online presence is with the vast majority of consumers searching for products and services on the

Move over Google, Yahoo and Bing: The Big Three Is Now the Big Four
When you hear the “Big Three” do you still automatically think about Google, Yahoo and Bing? Well, the fact is that the “Big Three” is

Measurable, Mobile Micro-Moments Reveal Path To Success
Mobile shoppers make up an enormous percentage of all consumers today, first outpacing desktop users in 2014 according to Comscore. Today this continues to grow at an

Google Shakes Things Up: Testing Product Ads in Mobile Search Results
It seems Google is testing a new layout for mobile search results again. This time placing product ads for local inventory at the top of

How to Future-Proof an SEO Strategy Against Google Algorithm Updates
Search engines like Google have one main job: to serve up relevant search results. In order to keep up with the latest technology (like smartphones)

Online Marketing Strategies to Help You Get Ahead This Year
Successful business owners know the only way to stay ahead of the competition is to constantly evaluate, improve, and innovate their online marketing strategies. Not only

How Brands can Tap Into the Internet of Things to Maximize Opportunities
Most marketers today are aware of the Internet of Things (IoT) and know that it’s important, but many don’t fully understand IoT – how it works, its impact

Putting In-Store Marketing into Action to Boost a Business’s Local Presence Online
So I’m all about local and local presence management, but today I’m going to take a different “local approach.” We’re going to dive into how to

Start Creating Short ’n Sweet Blog Posts Right Now!
You’ve heard of TMI? Well, we want to give readers JEI – Just Enough Information – when creating a blog post. Using a pithy style lets you be there

Expanding The Digital Footprint Of Small Businesses With Mobile And Local
Does anyone else experience a nostalgic feeling when visiting a small local shop? It’s a bit of that American dream-come-true hard work on display, the




