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The Local Presence Management Strategy All Businesses and Brands Need
Do you realize how many moving pieces and parts make up a business’ local presence management strategy? Each of these pieces and parts serve as
Making the Most of Each Moment
Local businesses are continuously struggling to rank higher with search engines! The Local Pack still eludes them, and let’s not even mention what their websites
What is Local Presence Management?
Local Presence Management is defined as geo-targeted digital presence management that enhances a brand on the whole by optimizing all their locations’ information in their
The Behemoths of the Web are Spicing Things Up
Wow! We’re into the second month of the year and the behemoths that dominate the internet are already going strong. They’re making changes to their
Mastering Content Curation: Content Curation Methods
We’ve been on quite the content curation journey! I hope you have been following along. If you are just now joining us, we started with
The Year of Location Intelligence Is Upon Us
A few short weeks ago Local Search Association revealed their 2018 Predictions for Local & Location-Based Marketing. Each year, the best and the brightest share
Google’s Got the Goods – Points to Ponder Moving into 2018
The struggle for local businesses to place in the top spots in local search results is not getting easier, but instead more difficult for most
Mastering Content Curation: Utilizing Content Curation Platforms
If you have been following my series on “Mastering Content Curation” then you realize there are many different types of content and ways to find
Digital Marketing Do’s and Don’ts: Are Your Favorite SEO Tactics Naughty or Nice?
The simple fact is we all want to make Google happy. With search engines continuously updating their algorithms and preferences, this can be a challenge. As
Seizing the Micro-Moment
Considering how to boost the mobile game? Is your small business (or your client) looking to improve mobile search performance and conversion? You’re in the
5 Things Businesses Can Learn from Following Competitors on Social Media
So hopefully by now you know I am all about learning from the competition! Following competitors on Twitter, Facebook, and Instagram is another way to get
Google Smart Technologies Are Going to Change How We Do Business
Google is one of the biggest companies on the planet and has solidified its place in the world’s conversation as a leading tech giant. Constant
Facebook Recommendations Feature Takes Local To a New Level
I’m looking for the hot new wine bar I want to visit when I’m in New York City next week. How do I solve this
Yes, Local Businesses Can Leverage the Last Minute To Celebrate Small Business Saturday
Small Business Saturday is right around the corner! Are you one of those marketers or small business owners that plans to do something each year
Mobile Is the New Local – A Look at the Mobile Consumer and Their Journey
Virtually all digital growth today comes from the small screen, with mobile devices driving 56% of traffic to the world’s most popular websites, according to
Mobile Makes Micro-Moments Possible: 11 Must Do’s to Capture these Moments
Mmm, micro-moments! Mobile makes micro-moments possible. Think on this for just a moment. Did you want to pick up your phone to Google “micro-moments”? If
