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The Power of Yelp’s Questions & Answers Feature for Businesses
Have you checked out Yelp’s new Questions & Answers feature yet? This feature enables the Yelp community to ask and answer specific questions about a business. Each
What a Local Citation Is and Why It Matters
When it comes to marketing a local business online, local citations play an important role in improving SEO and boosting visibility in local search results. This
Can Local Businesses Really Rank with RankBrain?
RankBrain has been around for awhile now. Has it helped or hurt your clients’ rankings? This machine-learning algorithm known as RankBrain was developed by Google to
Mobile Stats Reveal Precisely Where Business Can Meet Consumer Needs
Businesses that want to capitalize on mobile marketing should think about when their customers are most likely to be online, how mobile impacts purchasing decisions, and how
The Top Emerging Mobile Design Trends for 2017
In our mobile-driven economy, the importance of maintaining a consistent, up-to-date mobile presence cannot be overstated. After all, 82% of consumers use their smartphones to access
Measurable, Mobile Micro-Moments Reveal Path To Success
Mobile shoppers make up an enormous percentage of all consumers today, first outpacing desktop users in 2014 according to Comscore. Today this continues to grow at an
Google Shakes Things Up: Testing Product Ads in Mobile Search Results
It seems Google is testing a new layout for mobile search results again. This time placing product ads for local inventory at the top of
How to Future-Proof an SEO Strategy Against Google Algorithm Updates
Search engines like Google have one main job: to serve up relevant search results. In order to keep up with the latest technology (like smartphones)
Technical SEO and How It Impacts Local SEO
A local SEO strategy is based around content and pages on your website that attracts a local audience, creating local and social profiles, plus submitting
What Removing Reviews From Google+ Local Listings Means For Local SMBs
The big question on everyone’s mind is “Why did Google remove reviews from Google+ Local Listings?” Google doesn’t always reveal their plan to us, but
How to Manage Negative Online Reviews
In this digital age, where everyone lives and communicates online, online reviews can really make or break a business, therefore, managing your reviews must be
What Your PPC Campaign Might Be Missing
Pay-Per-Click (PPC) advertising is an important part of your digital marketing plan and has really come a long way in recent years. In order to
Unleash The Power Of Social Media Images
As you already know, social media is a powerful tool in the digital marketing industry, but what many people don’t realize is the power of
How To Write Meta Descriptions And Why It’s Important
Are you one of the many that think meta descriptions are not important for SEO? It’s time you rethink that. While Google claims it has no
A.I. Meets SEO: Google’s RankBrain Changes Search Again
A.I, or Artificial Intelligence, may still seem like science fiction to you, but it is actually being used more and more to perform processes behind
Feeding Search Engines To Rise in Rankings
Search Engine Optimization or SEO. While many businesses may have an idea of what it is, they may not understand how it works or, at
