Many agencies begin the process of establishing local visibility for a new business location by creating a Google Business Profile (GBP). At Advice Local, we recommend that our agency partners and local marketers start by creating business listings for the new location. We have found that a Google Business Profile performs best when it’s backed by accurate business information, a dedicated location page, and a local presence already built across the web.
Four Foundational Steps for Setting Up New Business Locations for Local Visibility Success
As you well know, trust is everything, and so is authority when it comes to attracting search engines, answer engines and consumers. To get the most local visibility possible for a new business, you need to build a strong foundation. Here’s a step-by-step process for building that foundation.
1. Establish Accurate Business Listing Information for the New Location
Before going any further, agencies and clients should agree on one approved set of business location information before publishing anything. Small differences in business data might seem negligible, but errors like these harm credibility with customers and search engines.
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