We have a horror story to share with you about the dangers of becoming a little too reliant on Google.
The Dangers of Bad Google Business Profile Optimization
One of our Advice Local partners received a phone call from a business owner requesting a Google Business Profile (GBP) evaluation. The business owner said the phone hadn’t rung in more than 12 days and GBP is their only source for new customers – even down to only using a Google website. We have talked with you about the importance of marketing diversification many times. So it was quite a coincidence when a real-world business came calling on one of our partners.
The Negative Impact of a Poorly Optimized Google Business Profile
At first glance, the business’ Google Business Profile looked good. But when we looked deeper (the partner shared the link with us) we discovered some real optimization issues.
Attributes – on the surface, adding attributes is exactly right. Unfortunately, the person hired to manage the profile listed the business as “Not LGBTQ+ friendly,” followed by “Transgender safe space.” Both of these were highly visible in search and maps. Talk about sending mixed messages!
Services & descriptions – even products, images & descriptions were included too. Sadly, poor grammar, weak images, incomplete sentences, and other errors undid all their good work.
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