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How to Find Quality Directories for Local Citation Building

In our current era, just how influential are local citations for an SEO campaign? Although there’s some debate about the significance Google places on citations, no one disputes that listing management services are integral to successful local SEO. However, a common mistake made by some agencies – one that can negatively impact local search rankings – is selecting low-quality directories.

Tips for Finding and Analyzing Quality Business Directories

Citations from high-quality directories contribute positively to any local SEO campaign. Yet, by including untrustworthy, spammy platforms that fail to vet the sites they list, all your hard work can be undermined. Here are some suggestions for finding the directories that will deliver exceptional results for your clients.

Start With Established Listing Platforms

Established platforms like Google Business Profile (GBP), Yelp and Bing Places for Business are safe bets for any business starting out. These platforms are essential in building a local search presence and are trusted for their authority and longevity.

Use Search Engines to Find Local Directories

Optimizing for local search involves demonstrating relevance and proximity to the searcher’s current or intended location. Local directories are effective ways to generate location-specific citations within a city or region. A simple Google search can often uncover relevant local directories.

Get Recommendations From Local Listing Services

A local business listing service submits data to directories for clients. A central part of this process is analyzing the directories to ensure they meet the listing service’s strict standards for inclusion in their network. Through strategic partnerships and relationship building, agencies can receive up-to-date info on solid platforms, as well as those that have lost search engine trust.

Visit Advice Local to [read more].

Bernie Never Wants Anyone to Leave Empty-Handed

She loves to share her knowledge. This includes how-to’s and tips & tricks to improve local search visibility. Here’s the latest resource that you are sure to appreciate.
Applying E-A-T to a Google Business Profile
You Too Can Rule the Web
Download Bernie’s latest guide that will walk you through the importance of EAT, how to apply EAT to a business’ GBP, tips on building expertise, authoritativeness and trustworthiness.
Plus, get a peek into Advice Local’s dashboard and their Google Authority Score.
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