Local presence management is a cornerstone of modern SEO for brick-and-mortar businesses. By leveraging listing management services and other complementary techniques, agencies can build a lasting search presence for their clients. The best of these strategies will ensure that businesses improve local search rankings, increase visibility, build trust and credibility and enhance the customer experience overall.
Best Ways to Boost SEO With Local Presence Management
Local presence management refers to the tools and techniques that combine to increase the visibility of a business’ location. As Google and other search engines have improved their ability to recognize local intent, companies have more opportunity than ever to stand out on a city, regional or neighborhood level. Today let’s explore a simple strategy you can apply to business clients.
Optimize Google Business Profiles
Consumers searching for businesses will often look no further than the Google search results. From the Local Pack or Maps, people can directly find name, address and phone number (NAP) details, opening times, primary services, images, customer reviews and more. So whether they want to check if the location is open, get directions or book online, it’s all possible through a Google Business Profile (GBP). By optimizing this key pillar of local presence management, your clients can reach consumers who are ready to make a buying decision.
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